Creating an Email with the Basic Builder

This article will guide you through the steps of creating an email in CartStacks Basic Email Builder to get you on the way to a successful campaign!

  1. Navigate to your cart abandonment campaign set-up page. Click the Add Email button.
  2. Select Create Email, then choose from 3 different layout options. 
  3. When the builder opens, you can click the toggle button to activate each of the sections for further options. See the below section for a breakdown of each of the templates options and features.
  4. When you are finished creating the template and everything looks good, select Save and Generate.
  5. Now back on the main Email settings page you can:
    A. Set the Send Status. (This will start sending emails to customers, so ensure the email is good and the rest of the campaign is ready to go)
    B. Set the Send Delay. (We recommend 20 minutes for the first email)
    C. Set the Subject line. For tips see our article on subject line tips.
    D. Test your email by entering your email address.

Email Header

Background Colors:

  • Here, you can adjust the color of the email background, as well as the background of the header.

Logo:

  • Here, you can upload your logo and set its position. You can also just add text and color if you want, but you cannot add a logo AND use the logo text features.
  • If you need to re-size your logo to the desired size, you can use a free online image re-sizer, such as Simple Image Resizer.

Menu / Text Block:

  • In this section, you can add some text to your header or set up menu options.
  • If using the menu options, you can edit them to whichever categories you want. You can also add a hyperlink to the appropriate pages of your website.

Phone Number:

  • Here, you can add a contact phone number to be displayed above the header.


Email Body

Main Banner Image:

  • In this section, you can upload an image or choose from one of our 8 default images.
  • If you need to re-size your logo to the desired size, you can use a free online image re-sizer, such as Simple Image Resizer.

Main Text Block:

  • Here, you can add some text under your banner and adjust the text and background color.
  • If you have a promo code, this would be where you want to include it.
  • If you want to include a space below the banner picture and above your text. Include the '<br>' tag before the text.
  • If you have any special formatting requests for this section, please send us a message at support@cartstack.com.

Cart Items:

  • In this section, you can choose whether to include Cart Items in your email, change the cart items header text, the layout, and button color.
  • In order for the cart items to function properly, your site must have a cart page where the customer's items are all displayed during checkout.
  • This feature requires additional set-up on our end, so send us a message at support@cartstack.com to complete it. 

Bottom CTA (Call To Action):

  • Here, you can adjust the button color, text, position and URL.
  • The buttons URL should be the URL for your shopping cart page.


Email Footer

Text Block:

  • In this section, you can change the background color of the footer, the text, text color, and position.

Banner Image:

  • Here, you can upload a footer banner of your choosing, or choose from one of our 3 designs.
  • If you need to re-size your logo to the desired size, you can use a free online image re-sizer, such as Simple Image Resizer.

Social Icons:

  • In this section, you can add an additional footer area that can link to your social media on Facebook, Twitter, LinkedIn, and Instagram.

Contact Info:

  • Here, you can add contact info and adjust the color scheme.

Unsubscribe Text:

  • In this section, you can change the unsubscribe text, color, and link color.
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