How Does CartStack Work?

Simple Overview:

1. The first time a customer visits your site, we'll need to capture their email address in order to send them a cart reminder email. We capture their email address in real-time as it's typed anywhere on your site, whether it's on a newsletter signup form, on the checkout page, booking engine, etc.
2. If your customer abandons their cart without completing a purchase, their email address will be added to the send queue, allowing us to send an email inviting them back to your site to complete their purchase.
3. We use cookies to remember your customers in case they ever return to your site again. That means next time they abandon a cart on your site, we'll be able to send them cart reminder emails even if they didn't enter their email address again.
4. The longer our code is on your site, the more customers it'll remember, and the smarter the system becomes.
5. Once your customer completes their purchase, their email address will be removed from the send queue so that we won't send them any more cart reminder emails.

How do you determine if a cart has been recovered with CartStack?

1. We'll track both abandoned carts & recovered carts on the dashboard in your account.
2. An abandoned cart is every customer we capture an email address for when they abandoned their cart without checking out.
3. We count a sale as recovered if a customer who abandoned their cart has engaged with our email in some way. That means they need to at least open the email and/or click through the email before completing their purchase.
4. If a customer returns to your site to complete their purchase without engaging with one of our cart reminder emails, we don't take credit for recovering that sale and you will NOT see it in your recovered report.