Using tracking parameters (UTM Parameters)

UTM parameters are tags added to a URL and, when the link within your email is clicked, the interaction is tracked in Google Analytics.


You can easily add a UTM parameter to your CartStack campaign for deeper campaign tracking. 

Once the UTM link is built out, you will need to add it to your CartStack emails, found on this page of your account: https://admin.cartstack.com/workspace/campaigns/email/cart-abandonment

Click the three dots on the upper righthand side of the email you'd like to edit and click the 'Edit Email' button. Navigate to the link you would like to append the parameter to. 


Example link with UTM params:

https://yoursite.com/?utm_source=cartstack&utm_medium=email&utm_campaign=recovery


If you're using our returnURL functionality (%%returnurl%%) your link will look like the following:

%%returnurl[https://yoursite.com/]%%?utm_source=cartstack&utm_medium=email&utm_campaign=recovery

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