GDPR Setup and Opt-In
CartStack and RezRecovers email abandonment campaigns are fully GDPR compliant for websites based out of the EU or sites that handle EU traffic. For more detailed information, see the GDPR section of our website!
To enable GDPR suppression for your site, please head to your site's suppressions page within the dashboard, toggle the 'Require EU Opt-In for GDPR' button, and click save. Once complete, email us at support@cartstack.com and let us know how you would like to handle the GDPR opt-in.
Opting GDPR Customers Into Email Marketing
In order to opt GDPR customers into CartStacks email marketing, we'll need some sort of identifier or flag on your website that our code can monitor for, and opt customers in accordingly. Some examples of different methods this can be implemented are:
1. Cookie Policy Popup.
- The best method to opt customers in, is for CartStacks code to look for a trigger on an existing cookie policy popup that opts customers into cookie capture. These popups usually occur on the first page a customer visits, and will allow our software to capture email addresses for re-marketing as soon as possible, which will make your abandonment campaigns more effective. In order to set this up, the popup will need to be on the same domain as the checkout pages and the 'Accept' button on the popup should be on a unique HTML ID.
- If you have an existing Privacy Policy or Terms and Conditions checkbox that requires customer affirmation before they can checkout, we can use that for opt-in monitoring. You can also create your own checkbox for the specific purpose of email marketing opt-in The drawback to this is that these checkboxes usually exist very late in the checkout flow. This checkbox will also need to be on a unique HTML ID and this setup also assumes you have the proper legal language in your Privacy Policy or Terms and Conditions that discusses email marketing opt-in.
1. Cookie Policy Popup.
- The best method to opt customers in, is for CartStacks code to look for a trigger on an existing cookie policy popup that opts customers into cookie capture. These popups usually occur on the first page a customer visits, and will allow our software to capture email addresses for re-marketing as soon as possible, which will make your abandonment campaigns more effective. In order to set this up, the popup will need to be on the same domain as the checkout pages and the 'Accept' button on the popup should be on a unique HTML ID.
- If you have an existing Privacy Policy or Terms and Conditions checkbox that requires customer affirmation before they can checkout, we can use that for opt-in monitoring. You can also create your own checkbox for the specific purpose of email marketing opt-in The drawback to this is that these checkboxes usually exist very late in the checkout flow. This checkbox will also need to be on a unique HTML ID and this setup also assumes you have the proper legal language in your Privacy Policy or Terms and Conditions that discusses email marketing opt-in.
3. Hidden Flags.
- You can also handle the marketing opt-in completely on your own if your site utilizes some other method of collecting customer consent. In order to integrate with this method, all you will need to do is add a hidden flag on your pages that our code can look for an opt a customer in or not. For example:
<input type="hidden" id="email_marketable" value="1"/>
or
<input type="hidden" id="email_marketable" value="0"/>
- You can also handle the marketing opt-in completely on your own if your site utilizes some other method of collecting customer consent. In order to integrate with this method, all you will need to do is add a hidden flag on your pages that our code can look for an opt a customer in or not. For example:
<input type="hidden" id="email_marketable" value="1"/>
or
<input type="hidden" id="email_marketable" value="0"/>