Offers

An Offer is an on-site message that you can display to anonymous visitors to decrease cart & website abandonment, increase engagement, capture contact information and/or push them towards a certain Call to Action.

Step 1 - Design Your Offer

1. Select Offers from the Retain menu, and click Create Offer.

2. Name your Offer & select Create.

  • Best Practice is to label your offer based on the audience or pages you are targeting, the trigger, and the type of offer. (i.e. Discount Promo - Exit Intent - Booking Pages Only)

3. Click Edit Offer in your Offers list.

4. Select your Goal.

  • Use Email Capture to capture email addresses and display a success message (visitor stays on-page). Use Call to Action to display a message and either redirect the visitor to a new page or close the popup.

5. Select a Layout, Size & Position.

6. Style your Offer, using the configuration options in the panel.

Step 2 - Define Target Audience & Frequency

1. Trigger - Determine when your offer should be triggered.

  • Use Exit Intent to display a message that aims to keep visitors on-site as they attempt to end their session. Use Timed to display a message to all visitors after a certain amount of time, regardless of intent.

2. Pages - Determine the pages on which to display your offer.

  • If All Pages is selected, Offer will show on all pages. 
  • If Select URLs is selected, follow these guidelines to ensure proper display. 
    • If both fields are empty, Offer will not fire on any pages. 
    • If Include is added, but Exclude is empty, Offer will only fire on the “Include” page(s). 
    • If Include + Exclude are added, Offer will show on Included pages but not Excluded. 
    • If Include is empty, but Exclude is added, Offer will show on all pages, except Excludes.

3. Audience - Define which visitors should be shown your offer

NOTE: With Behavior > Booking Details, you can set an offer to only trigger if certain booking criteria has been selected. Want to display a discount to visitors interested in visiting during your slow-season? Or maybe you’d like to offer multi-night visitors a drink coupon for booking direct? Email us with the Booking Details you would like to target, and we’ll help you set this up.

4. Frequency - Determine when to start and stop showing your offer.

  • SHOW: 
    • Every Page Load will attempt to show it on each page a visitor hits. 
    • Every Session will only attempt to show it once per website visit. 
    • Every __ Days/Weeks will only allow it to show this often, max.
  • STOP SHOWING: 
    • After Offer is Closed” means that, once closed, we will never show that visitor this offer again. 
    • “After Signup or Click” means we will only stop showing it once the visitor engages with the offer. 
    • “After Offer has Been Seen” will stop showing it once the visitor has seen it s specified number of times.

5. Schedule - Set a Start & End Date for your offer (if necessary)

Step 3 - Create A Delivery Email (Optional)

If you’d like to send an email to visitors that opt into your offer (i.e. Emailing them a discount code), select the Email Delivery tab, and customize an email to match your offer

Step 4 - Enable the Offer

Enable the Toggle to launch the offer

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