Templates
In this article:
- Overview
- Email Settings
- Best Practices
- Using the Email Editor
- How to Request an Email Design
- Custom Variables
- Example Email Campaigns
- Writing Effective Subject Lines
- A/B Testing
Overview
The Templates page is where you can set up your cart reminder email campaign. You can decide how many emails you'd like to send, when you'd like to send them, and what you'd like them to say.
Email Settings
You can send 1-3 cart reminder emails. Turn an email on by changing the Send Status to On. Choose when you'd like to send each email by adjusting the Send Delay.
Best Practices
How many reminder emails should you send?
You can send up to three email reminders per abandonment. We recommend sending at least two reminder emails. If you want to be more conservative, just send one email. If you are comfortable being a bit more aggressive, send three reminders.
When should you send the emails?
In a scenario where you are sending three reminder emails, we recommend sending the first email at about 30 minutes. It's important that customers receive the first email within the first hour of their abandonment. We recommend sending the second email 1 day later and the third email between 4-7 days after the cart has been abandoned. However, these are just general guidelines, so feel free to test different send times.
What should your emails say?
We recommend using a support tone in the first email. For the second and third email, messages that communicate benefit to a customer or create a sense of urgency are more likely to be opened. Be sure to know your audience and stay true to your brand, whether it's chic or silly. For more ideas, check out our help doc, Example Email Campaigns.
Using the Email Editor
To get you started we dropped in a placeholder subject line and email content. Modify the content as needed by adding a link to your site's cart page and inserting your company's contact information. Use our email builder to customize your campaign to match your website branding.
Custom Variables
Wish you could display a customer's name or a unique coupon code in your emails? You can! The setDataItem is a way to pass custom data into CartStack so it can be used to personalize your email templates. It's often thought of as our custom fields solution. Once the data has been passed into our system you can display it by adding a simple variable to your email template. Learn how to use the setDataItem here.